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Welcome to Mission Control

Mission Control provides identity resolution, multi-touch attribution, and customer analytics for e-commerce brands. This documentation covers platform setup, integrations, API reference, and reporting.

Onboarding

Set up Shopify permissions and connect your store.

Account Setup

Create and configure your Mission Control account.

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Platform

Shopify Custom Pixel

Install the tracking pixel to capture page views, cart events, and checkout data.

Database Design

Understand the event, customer, and user data models.

Feature Flags

Manage feature flags for clients and modules.

Performance Reports

Configure and generate performance reports.

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Attribution & Reporting

Click Attribution

Any-Click vs Last-Click attribution models.

Revenue Reporting

Revenue tracking and attribution analysis.

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API Reference

Mission Control REST API

Explore the full API with authentication, identity resolution, attribution, and analytics endpoints.